16 Dec Wellness Communications Breakdown
Originally posted by United Benefit Advisors (UBA)
Not all benefits communication efforts are equally successful.
- 79 percent correctly identified open enrollment as a time when they are allowed to make changes to their benefits
- While 77.6 percent said it’s at least “somewhat important” for their employers to provide a wellness program, nearly one in five workers couldn’t say for sure if their company even had one
- Almost half (45.3 percent) falsely believed they’d have to pay to take advantage of their companies’ wellness programs
With current communication practices not working sufficiently, what can companies do to better educate employees about their wellness programs? Gottlieb told Human Resource Executive Online that it’s crucial to examine communication from the employees’ perspective. Rather than a one-size-fits-all presentation, a format preferred by just 13.8 percent of employees, he suggests companies provide employees with more personal interaction with experts, since that has been shown to be most helpful and allows for workers to ask questions and express concerns.
Other tips for communicating with employees about wellness programs to help increase engagement and participation include:
- Explain how the wellness programs can keep them healthy, help reduce their need for medical care and even reduce the cost of their benefits
- Provide information in simple-to-understand terms (avoid medical jargon) in a variety of formats (e.g., in person, via a website, through a blog)
- Make it clear that results of any wellness program data will be kept confidential
Ways to do this include using the Internet to target communication to spouses and other family members in a personalized way and even inviting family members on-site, such as when Texas Instruments invited employees’ children to a summer fitness camp, Human Resources Executive Online reported.
Ultimately, it is clear that wellness communications can improve, and by making significant improvements, companies can get better results from their wellness programs.