Originally posted on http://www.trafficsafetymarketing.gov/july4th
Americans love to celebrate the Fourth of July with family, friends, food and fireworks, but all too often the festivities turn tragic on the nation’s roads. The fact is, this iconic American holiday is also one of the deadliest holidays of the year due to drunk-driving crashes.
According to data from NHTSA, during July 4th holidays over the last five years (from 2007 to 2011), 780 people lost their lives in crashes involving drivers who had BACs of at least .08 g/dL. These fatalities account for 40 percent of all motor vehicle traffic fatalities over this same five-year.
These marketing tools can be distributed to fit your local needs and objectives while, at the same time, partnering with other States, communities, and organizations on this drunk driving prevention initiative. They are based on two basic principles:
– Drive Sober or Get Pulled Over (enforcement), and
– Buzzed Driving Is Drunk Driving (social norming)